Welcome to Motive Culture, founded by Darren Curtis.
Motive Culture: ignition sequence starts...
Motive Culture, creators of individual automotive prints, successfully launched at the Lancaster Insurance Classic Motor Show NEC in November 2018. Since then they have attended numerous shows including the International Historic Motorsport show, Race Retro 2019 at Stoneleigh, Coventry.
Given that Motive Culture was inspired by the NEC Classic Motor Show – Britain’s largest indoor classic car show – this was an appropriate debut, as founder Darren Curtis, reveals: “I had an epiphany while walking around the NEC Classic in 2017. I’ve had a passion for graphically illustrated posters for years and having attended many car shows – seeing reproductions or other artwork for sale – I thought, I can do this!”
Motive Culture creates off-the-shelf, customised and commissioned artwork for a broad range of enthusiasts and budgets.
“Each piece is created using vector graphics in Adobe Illustrator with a mix of Photoshop too, and generally takes a day or two to produce for a single vehicle. All our off-the-shelf prints have yellow headlamps – for no other reason than I think they look cool! Family visits to France in the 1980s must have had an influence... We can produce any vehicle in any colour in our own striking ‘head-on view’ composition style for personal commissions,” says Darren.
“I wanted to add something different to my prints, a graphic twist. So using the Motive Culture logo, stripes and a large roundel, sets the design. The MkI MX5 prints, for instance, have strong backgrounds, giving them a bold identity. Those who order Motive Culture prints are getting exclusive pieces because we don’t produce thousands of each design. Even our off-the-shelf designs are produced in low volumes and of course a print of an individual car is genuinely unique. Ultimately, it’s about capturing an enthusiast’s passion in a print.”
Darren has worked in the fields of design and branding for 23 years alongside a range of companies, from media outlets (such as Autocar, PistonHeads and Classic & Sports Car) and directly for McLaren. “I’ve tried to work with brands I have a passion for, and have been lucky enough to do so.”
Darren cites a number of automotive artists as inspiration for his work: “Influences are everywhere but for years I’ve been collecting vintage posters by Géo Ham, who really has inspired me. I have a selection of 1970s Monaco Grand Prix prints in my studio and they always remind me to ask: ‘Would I hang this design on my wall?’ If the answer is ‘yes’ the design continues, if I’m not happy with it, it gets binned."
In addition to having a passion for his artwork, Darren is equally enthusiastic about the subject matter. He is the owner of a classic 1994 Rover Mini (owned for 20 years) and also 1990 Mk1 Mazda MX-5.
When it comes to Motive Culture’s future: “In 2019 I want to attend a good mix of car shows to push the name out there. The 2018 NEC Classic in November will be a really good venue to launch the brand to a large audience. Although it’s important to establish a following across social media, there’s no substitute for meeting people at shows."
“I’d like to expand Motive Culture to work in partnership with other established brands too – offering bespoke commissions to promote their products. Some watch companies establish these relationships, so it would be great to produce licensed collaborations.”
Sharing poster chat with Magnus Walker, renowned Porsche ambassador.