Motive Culture Posters

Founded by Graphic Designer and illustrator Darren Curtis 

I've been a graphic designer for over 25 years; from Fast Ford magazine design, to BMW website design and even HMI design for McLaren Elva and now, hand-crafted illustrated prints.

Having trained in the field of graphic design and branding, I've been lucky enough to have worked with companies such as Autocar, BMW, Fast Ford, PistonHeads and Classic & Sports Car, more recently as Lead HMI Design Engineer on the McLaren Elva and also for Gordon Murray Design as Graphic Design consultant.

I founded the Motive Culture brand in October 2017, then officially launched at the NEC Classic Motor Show a year later in 2018. Since then I've attended many shows including the International Historic Motorsport Show Race Retro at Stoneleigh, Coventry; Bicester Heritage Sunday Scramble and the first sponsored show; Classics at the Clubhouse, in Kingsclere, Hampshire.

Each piece is hand drawn using Adobe Illustrator with a mix of Photoshop, and takes days to complete. Many of my prints have yellow headlamps, for no other reason than I think they look cool. Those who order Motive Culture prints are getting an exclusive piece as I don’t produce thousands.

A number of automotive artists have been an inspiration for my work, I’ve collected vintage posters by artist Géo Ham and have a selection of his 1970s Monaco Grand Prix prints in my studio as design motivation.

In addition to having a passion for artwork, I've owned a modified 1994 Classic Mini for 23 years and also have an early 1990 Mazda MX-5 Mk1 and a late 90s classic Subaru Impreza GF8 Turbo 2000 Wagon, which is often used to haul poster stock and equipment to shows.


Sharing poster chat with renowned Porsche ambassador Magnus Walker.

Motive Culture – Founded 2017
Hampshire, United Kingdom.

First photo courtesy of Boxengasse